Over the years I have been chipping away at a book project. It’s sort of half book, half online training. The idea is to provide marketers with a handy resource that consolidates a set of useful strategic frameworks and instructions for how to use them. Many of the frameworks are long-standing and frequently used staples within marketing teams. Other frameworks are new or adapted and address emerging areas of marketing that relate to digital media, user experience, data, and technology. My hope is that this book is something that marketers can turn to when they are experiencing some strategic fuzziness and need some direction. A sort of cookbook for modern marketing. I’m planning to release the book by the end of the year and – presuming unsubscribe rates don’t spike! - will share progress along the way. I will also be asking you for input as I get closer to the release. If you’re interested in getting involved, just let me know :-)
