Executive Training & Coaching

Customized and confidential 1-on-1 personal training and coaching for senior executives

Guest Speaking & Events

Speaker and panelist for modern marketing conferences and industry events

The use of technologies, such as AI, by marketing teams represents one of the largest opportunities and challenges for organizations today. While most businesses recognize the value of these new channels and innovations, few have developed the skill-set, tool-set, and mind-set required to excel. This gap between market opportunity and organizational capability continues to widen, as only 48% of marketers today feel highly proficient in digital marketing.  One of the largest contributors to this gap is lack of investment in training: only 18% of marketers today take part in in-person courses compared to 82% who learn digital marketing on the job.

Kickframe offers a variety of training programs to address this gap and enable organizations and executives to thrive in modern marketing today.  Our programs help teams achieve stronger results and help marketers advance their careers through more effective modern marketing.  All training is designed and delivered by Tim Dolan, a Certified Training Practitioner (CTP) with over 25 years of international marketing experience.  Tim is a former instructor of the Digital Marketing Certificate Program for the Canadian Marketing Association and has delivered customized training programs for organizations including TELUS, Scotiabank, TIFF, TSO, OLG, Bond Brand Loyalty, Sid Lee, McDonald’s Canada, ATB Financial, LCBO, and Loblaw.

In-House Training Programs

We work closely with clients to design and deliver highly relevant and outcome-focused training programs.  These programs can be customized to your specific goals, teams, processes, priorities, and capabilities. These programs can range from 1-day intensive workshops, to multi-week courses covering many topics. All training programs can be delivered live online, offline, or as a hybrid. Here are a few popular programs that we customize for in-house training:

Digital Marketing Strategy

After taking this course, participants will be able to develop their own digital marketing strategies for their companies and brands. Topics include principles and planning frameworks for search, digital direct, social media, digital platforms, advertising, and measurement. This course is perfect for marketing teams that are interested in ‘leveling-up’ their digital marketing programs with more strategic plans.

Mastering Marketing Experimentation

After taking this course, participants will be able to understand how their marketing teams can adopt a modern, outcome-focused approach to experimentation.  Topics include establishing a test & learn culture, building an experiment roadmap, designing hypotheses & experiments, and scaling for growth.  This course is perfect for marketing teams that have an interest in experimentation, but lack focus and structure.

Understanding Marketing Technology

After taking this course, participants will be able to understand the important facets of marketing technology and collaborate more effectively with technology teams. Topics include the capabilities and products that comprise a modern marketing technology stack, and the implications, opportunities, and use cases for marketing. This is perfect for marketers that need to better understand technology.

PRESENTING YOUR MARKETING STRATEGY

After taking this course, participants will be able to structure and present their marketing strategy successfully. Topics include how to set-up your presentation meeting, how to structure your thinking, and how to present your recommendations with clarity and conviction. This course is perfect for marketers and agency teams who struggle with presenting and ‘selling in’ marketing recommendations to senior teams and new business clients.