Thinking about in-house digital marketing training for your team? Here are 10 questions to ask yourself:
Organizational Priorities: What are the business / marketing priorities for my organization that digital needs to support? Consider if/how training can help.
Learning Outcomes: What needs to change within my team for this training to be successful? Consider specific, measurable actions by team members.
Participant Needs: Who needs to be included from my team and what groups have specific needs? Consider current levels of digital literacy.
Training Topics: What topics need to be included to achieve my learning outcomes? Consider what is baseline and what is supplemental.
Core Messages: What principles or practices do my marketing / digital leaders evangelize? Consider the important themes to weave in.
Digital Maturity: What level of digital maturity does my team need to achieve over the next 18 months? Consider what is both feasible/desirable.
Team Collaboration: How do I want participants to interact with each other throughout the program? Consider relationships you want to strengthen.
Digital Capabilities: What digital marketing capabilities and resources do I want my team to know more about? Consider use cases to showcase.
People & Process: What processes or tools are used to manage digital marketing that I want highlight? Consider internal SMEs/partners to showcase.
Program Delivery: How might the program be structured to best serve the needs and learning styles of my team? Consider format and level of commitment.
If you’re trying to figure out if and how to design a digital marketing training program, I love to talk about this stuff so please don’t hesitate to reach out if you need a hand :-)