One of the most frustrating things about working in digital marketing in Canada is that there are so few research reports that focus on the country. I don’t know how many times I’ve been searching for data to inform or support a recommendation, only to come up empty. It often leads to uncomfortable presentations where I need to caveat that certain charts or graphs are based on U.S. data (or if I’m lucky, are North American) but “I’m confident that a similar pattern can be seen in Canada.” Gulp.
So, every quarter I update a Canadian Digital Marketing Landscape document with the best new Canadian data that I can find. The sources that I find most helpful are eMarketer, GWI, We are Social, CIRA, IAB Canada, Ipsos, Salesforce, Google, and Strategy. I share this document with all of the participants of my Kickframe Digital Marketing Strategy Bootcamp in-house training programs.
For visitors to this website, I’ll share it with you. Click here to view / download.
