This past November, I delivered a Digital Marketing Strategy Seminar in Toronto that was hosted by the Canadian Marketing Association. The session was attended by 24 marketers from a variety of industries, roles, and career paths. The group was extremely engaged, and we had a rich discussion on topics spanning digital measurement, marketing planning, and organizational design. As I have said before, the real benefit of facilitating training is the opportunity to learn from others. It was a great day all around.
For those of you who are interested and did not attend, I have put together an executive summary of the material. The focus of the session was on providing a strategic foundation for planning digital marketing. The approach for this session was:
- To go broad across the digital marketing toolbox, and not deep on a specific tool
- To provide guiding principles that are lasting, and not more specific tactical advice
- To arm participants with relevant planning tools that they could take and put into action
As always, I’d love to hear any questions or feedback you may have. I am also planning additional training sessions in 2016, so stay tuned or reach out if you are interested in learning more.