The Kickframe Toolbox

Visit The Kickframe Toolbox to access modern marketing frameworks in editable formats with instructions for choosing and using.

Goal Setting

• SMART Goal Template

• Before-the-Brief Discussion Framework

• Profitability Tree

• How Might We Question

• Problem Definition Worksheet

• Issue Tree

Marketplace Analysis

• Trend Exploration Framework

• SWOT Analysis

• Competitive Audit

• Marketplace Insight Map

Customer Strategy

• Empathy Map

• Audience Personas

• Stakeholder Matrix

• Jobs to Be Done

Brand Strategy

• Value Proposition Statement

• Brand Benefit Ladder

• Brand Positioning Matrix

• Brand Architecture Models

• Brand Strategy Framework

Communications Strategy

• 5 Whys Technique

• Creative Brief

• Get-Who-To-By Line

• Think, Feel, Say, Do Framework

Advertising Planning

• Advertising Planning Framework

• Audience Targeting Table

• Advertising Signals Framework

Content Marketing

• Search Moment Framework

• Content Mindmap

Social Media

• Social Content Sweetspot

• Social Channel Footprint

• Social Media Calendar

• Social Media Escalation Plan

Websites & Apps

• Micro-Conversion Framework

• Service Blueprint

• Gamification Framework

• Cross-Channel Blueprint

Direct Marketing

• Customer Value Ladder

• Value Exchange

• Automated Campaign Workflow

Roadmaps & Planning

• Prioritization Criteria Framework

• Prioritization Mapping Framework

• MoSCoW Analysis

Connections Planning

• Campaign Ecosystem Map

• Phased Campaign Timeline

• Customer Journey Map

• Marketing & Sales Funnel

• Phased Campaign Timeline

• Customer Scenarios

Marketing Measurement

• KPI Tree

• Measurement & Reporting Pyramid 

• Dashboard Design

Marketing Experimentation

• Hypothesis Statement

• Pivot or Persevere Meeting

• Lessons Learned Library

• A/B Testing Template

Marketing Management

• Double Diamond Design Process

• RACI Matrix Chart

• Retrospective Meeting Template

• Digital Marketing Maturity Model