The principles and practices of agile are clearly on the minds of marketers today. Interest has been steadily rising over the past few years, with the adoption of digital media and technology by marketing teams (and their customers). Marketers are also looking to agile as a way to improve business outcomes by becoming more flexible and efficient. The responsiveness that agile represents is even more attractive to marketers today given the ‘new normal’ that we are all trying our best to navigate through.
So how does agile – a mindset and methodology with roots in software development – apply to marketing? There a number of agile events, artifacts, roles, and tools that represent ways to address long-standing marketing needs.
However, there are a number of challenges that are unique to marketing teams that any agile implementation needs to consider.
We recently hosted a webinar on Agile Marketing, where we explore the opportunities, challenges, and key considerations for marketers adopting agile in 2020. For those unfamiliar with agile, this webinar also provides an overview of the main methodologies under the agile umbrella – Scrum, Lean, and Kanban.
If you are interested in learning more about agile marketing, just reach out and let’s schedule a time to speak. We provide customized training programs and consulting services to help marketing teams on their paths to modernization.