Digital Marketing & Fundraising for the Arts
Live Online Training Program for Arts Organizations
Overview
This comprehensive 8-module course is designed for arts professionals looking to increase their competence and confidence in digital marketing and fundraising. Kickframe customizes the curriculum, exercises, and delivery of the program to suit the needs of your arts organization and its goals. The course is built on the strategic principles of digital marketing and fundraising, and helps arts professionals and their organizations on their path to digital maturity. It will provide you with an understanding of the current digital marketing and fundraising landscape, the primary tools in the modern digital communications toolbox, and easy-to-use frameworks for developing strategies and plans for your organization. The course is highly interactive and grounded in real-world, practical application.
What will I learn
After completing the course, participants will understand:
How digital media and technology trends are impacting patron behaviour and modern marketing and fundraising strategy
What roles key digital channels and tactics play, and best practices for how to use them in marketing and fundraising programs
How to effectively plan for and measure digital marketing and fundraising initiatives to improve performance and learning over time
How to develop an effective digital marketing and fundraising strategy that you can execute for your own organization
How to build digital maturity within your arts organization as you continue to advance in your career
Who should attend
The course is ideal for people in marketing roles that are interested in increasing their knowledge in digital marketing strategy. This includes people who have not had much exposure to digital marketing or have been out of the marketing field for a period of time. This also includes digital marketers who are starting out in their career or have been specializing on a specific area of digital. Past participants include a broad mix of marketers from a variety of client-side, agency, start-up, and non-profit organizations.
What is the format
The course blends online live instruction with peer learning and individual feedback. Curriculum and activities are designed to help participants apply lessons to real-world marketing initiatives in an arts-specific context.
Live Sessions: There will be 8 online live instructor-led sessions, 60-90 minutes in length
Practical Application: After every session, participants will be given an activity that they need to complete for a real-world arts organization based on the training
Peer Learning: Throughout the course, participants will be learning from each other by providing assignment feedback and sharing through a closed community channel / forum
Office Hours: Every week, there will be a 1-hour window for students to book time with the instructor to further discuss questions, and for individual feedback
Course Website: All course material will be uploaded to a password-protected website, including video recordings of all live lessons
Participant Surveys: Kickframe will conduct participant surveys to measure the impact of the program and level of participant satisfaction
What is covered
Who is the Instructor
The course is designed and delivered by Kickframe founder Tim Dolan, MBA. Tim is a Certified Training Practitioner (CTP), Certified Facilitator (IAF), and Certified Agile Marketer (ICP-MKG) with over 20 years of international digital marketing strategy experience. He is a past instructor of the Digital Marketing Certificate Program for the CMA and has delivered consulting and training for arts organizations including the Royal Conservatory of Music, Orchestras Canada, and the Toronto Symphony Orchestra.
Tim has provided training to over 1,000 marketers, and most recently designed and delivered the course ‘Fundamentals of Digital Marketing and Fundraising’ with project partners Orchestras Canada, PACT, OAC, and CDA. 100% of course participants were satisfied with the course.
“Kickframe was an excellent digital strategy partner for the TSO. Through a combination of training and consulting, Tim helped the TSO take a big leap forward in its digital transformation”
What is included
Live Instruction: 20+ hours of live instruction with certified professional trainer
Individual Support: Access to individual support from trainer throughout course
Course Materials: All presentation slides, lesson recordings, reference material
Reference Book: A reference document that includes digital marketing frameworks
Peer Network: Closed channel to network with other marketers in course and beyond
Certification: Certificate of completion to showcase your new skill set on LinkedIn
Interested?
If you are interested in learning more about how Kickframe can customize the Digital Marketing & Fundraising for the Arts course for your organization, contact:
Tim.Dolan@kickframe.com
416-524-8307