Digital Marketing Strategy Seminar

This past November, I delivered a Digital Marketing Strategy Seminar in Toronto that was hosted by the Canadian Marketing Association.   The session was attended by 24 marketers from a variety of industries, roles, and career paths.  The group was extremely engaged, and we had a rich discussion on topics spanning digital measurement, marketing planning, and organizational design.  As I have said before, the real benefit of facilitating training is the opportunity to learn from others.  It was a great day all around.


For those of you who are interested and did not attend, I have put together an executive summary of the material.  The focus of the session was on providing a strategic foundation for planning digital marketing.  The approach for this session was:

  • To go broad across the digital marketing toolbox, and not deep on a specific tool
  • To provide guiding principles that are lasting, and not more specific tactical advice
  • To arm participants with relevant planning tools that they could take and put into action


As always, I’d love to hear any questions or feedback you may have.  I am also planning additional training sessions in 2016, so stay tuned or reach out if you are interested in learning more.